![]() If you would like help creating and implementing your sales plan we offer a full sales consultancy service and would love to talk to you about how we can work alongside your team to drive revenue growth. It’s essential that your sales plan firmly outlines your plans and goals for the period that it covers in an easy-to-read format. There is no point filling your sales plan full of sales jargon which some team members may struggle to comprehend. Sales plans should be straightforward, so they can be easily understood by people outside the sales department. The sales plan should also include information on the likely and possible challenges you envisage and how you plan to overcome them. They can also help you make the most of your team’s specific capabilities and assign roles to the most suitable employees.Ĭonfidence is an important, yet often overlooked part of the sales success in any organisation.Ī well written Sales Plan will give confidence and direction to the sales team and once you have a robust sales plan in place, you’re more likely to attract or keep investors and other stakeholders on-side. Sales plans can also help you prevent a decline in sales over time by keeping your team focused and delivering a constant sense of purpose. They should also have a more specific idea of what steps they personally need to take to achieve them. ![]() Once a sales plan is in place, your team should have a firmer, more coherent idea of what your aims are. Without this roadmap they will take longer to achieve their targets as they move slower and possibly even in a different direction.Ī key benefit of every sales plan is that it can help make your team members more focused on achieving a specific goal, or series of goals. ![]() Sales plans are like a roadmap your team can follow to achieve success. They should include information on what your current situation is, what you are aiming for and what you need to do to make your vision a reality. Sales plans are primarily designed to help you achieve more sales. Sales are the fuel that powers the ship, however it’s the business that decides where the ship is going. If part of the business strategy is to divest risk from one income stream, the sales plan needs to reflect this. The plan therefore needs to be aligned with the company mission and overall business strategy. Business Strategy – the sales plan needs to meet or exceed the objectives of the business plan. Market Movement – is the market stable enough to allow you to repeat what’s delivered your sales numbers in previous years or is the market changing and forcing you to change at the same time?ģ. ![]() Customer Base – are you selling to an established customer base where you need to manage existing accounts or are you selling to a greenfield territory where you need to focus on opening new accounts? In reality, it’s often a mixture of the two.Ģ. There are 3 main differences you should be aware of as follows:ġ. Unfortunately, given all the differences between industries, companies and products there is no single plan that can be applied to every business. Hopefully now you have a better understanding of the benefits of a sales plan you will take the next step and grab a free download our template in order that you can start creating a sales plan for your own business. Your plan may also feature details about target customers and their pain points, the sales process, roles and responsibilities, revenue targets, revenue goals, business goals and a sales and marketing strategy for your products and services. Measuring the sales of your product or service may seem simple, but there are often important indicators and metrics other than revenue that can and should be used to measure the success of the execution of the sales plan. Solution Selling Skills Training Courseįew businesses manage to meet or exceed their sales goals without a sales plan, or should I say successfully create a Sales Plan and execute it.Ĭreating a sales plan helps you to establish your sales objectives, and outline the steps you will take to reach them.Ī typical sales plan will include information on how the growth will be achieved (this is sometimes referred to as your sales strategies and tactics) and how sales will be measured.Consultative Selling Skills Training Course.
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