![]() The Gestalt laws consider the knowledge and understanding of human perception to get more efficient when processing information. The ideas established by the Gestalt movement help us build messages that are clearer and easier to understand for the human mind, and even help us simplify and execute a perfect hierarchy of contents. ![]() Gestalt today is not just a psychological movement from the past, it evolved to understand how viewers perceive visual stimuli that we design, with simplicity and creativity. And what do Gestalt laws have to do with design? Your mind does this regardless of whether the face has the same main features as the others: nose, ears, eyes, etc but what your mind does, make sense of the features as a whole. To understand more about what Gestalt psychology explains, think about how your mind recognizes the face of someone you know. That concept of how our mind decides which objects "come together" was the greatest obsession of Gestalt designers and psychologists for decades. Gestalt psychologists impacted the field of visual perception with the idea that when we perceive the world, many different signals come to us at the same time and to organize them, as well as avoiding going crazy, we visualize our environment as unitary forms. The word Gestalt has a German origin, which literally means unified pattern, figure, shape or structure and Gestalt psychology began in the 1920s, in Berlin, to understand how our minds perceive things as a whole, rather than separate elements. Deep down, what they are applying in a more or less conscious way are some of the Gestalt Laws, which in this article we will review how you apply to achieve a clear design. Understanding how the brain perceives images will get you the most benefit from your design.ĭesigners are trained in the importance of design elements such as whitespace (margins), contrast (between figures and background), and patterns (application of different patterns to differentiate elements, etc.) They apply these resources in an instinctive way to have a clear design. How do you use your audience's brains to your advantage? It's all a matter of psychology and entering the minds of your users.
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